My answer to the ISTD brief "importance of numbers". This publication aims to educate the audience on how statistics can be misleading and when to spot them, as they can be a big part of the decision making process in everyday life. The publication uses examples of real events in which piece of data was overlooked, resulting in the simpsons paradox. Info-graphics showing how to solve a simpsons paradox engage the reader visually and offer an easier way to understand how the paradox works.