The Valley of Vinyl

With this new project for Dublin Vinyl, we tap into the community of music lovers, who are discovering the joys of music experienced on the oldest format. If you look at the grooves of a vinyl record through a high magnification microscope you will see these valleys of sound, where the music is actually a physical landscape. Each and every song has a completely different valley, like a musical fingerprint. Discovering the world of vinyl, we captured the exact location of specific placename lyrics, from classic records available on DublinVinyl.com. Photography: Jonathan Knowles Agency: ROTHCO Creative Director: Ray Swan Assistant: Jack Baldwin Retouching: Gareth Pritchard