• By GBH.GBH (Gregory Bonner Hale) is a London-based design agency
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The Verb Hotel

The Verb Hotel started life as an unloved Howard Johnson motel located in Boston's vibrant Fenway neighbourhood. Built in 1959 in classic mid-century modern style, it's been a local icon for over 50 years, always at the heart of the bohemian music scene of Fenway and sitting right next to the historic Fenway Ball park.

The reception to the arrival of the Verb has been incredibly positive, there’s a story that’s told through every touch point – references to community, music, counter culture spirit that reconnects the verb with its original cultural roots while creating an entirely new local experience.
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