For three consecutive years, The Wall Street Journal has teamed with MATTE to design and produce its CEO and CFO Council Series and annual White House Correspondents Dinner Event. Each year, the task at hand is to communicate the brand's progressive eye and learned voice, with a nuanced aesthetic.
From 2017-2018, I project managed all three events and account managed the WHCD event. For each event, I was a part of the process from design to execution, working with our team to deliver multiple rounds of creative for client feedback and final approval.
At each creative stage, I facilitated overall design strategy, copywriting and proofing. I also project managed content pitches, onsite capture and post production. Production wise, I managed design and fabrication of all print mechanical files, liasing with print vendors at every step including onsite setup.
