The Watches of Switzerland Group — Partnering with a luxury retail brand from IPO and beyond

The Watches of Switzerland Group is the UK’s largest luxury watch retailer, operating in both the UK and US, comprising four prestigious brands; Watches of Switzerland, Mappin & Webb, Goldsmiths and Mayors. The Group has 163 stores across the UK and US (which includes 46 dedicated mono-brand stores) as well as six transactional websites.

Following the Group's landmark admission to the London Stock Exchange in June 2019, we were commissioned by The Watches of Switzerland Group to develop their maiden corporate report and to continue to support in the consultancy, design and production of subsequent investor and digital communications.
The Watches of Switzerland Group has a history that can be traced back to 1775 and with long-standing collaborative partnerships with the most recognised and prestigious Swiss luxury watch brands, the Group prides itself on being the authority in prestige jewellery and timepieces retailing in both the UK and USA.
In transitioning from private to public ownership, the Group brand presented a unique investment proposition within its Speciality Retailer peer-group sector.
The planning, design and production of the Group's maiden report was the first opportunity to present the PLC brand and investment story to the market and it was vital the heritage, luxury and high standards came through all facets of our design and production but not at the expense of being overly austere and inaccessible. We needed to reflect the balance between luxury and excellence alongside an open and welcoming customer experience.

Whilst we were provided with the enviable position of access to high-end brand image assets, we commissioned and art-directed new portraits of the Board for use across all investor and corporate brand communications.
Developed in .NET on the Umbraco CMS, the site is fully accessible across desktop and mobile platforms to deliver a high-end user experience reflective of the Group brand proposition.

In addition to designing and producing the corporate reporting suite, we were also commissioned to design and build the corporate website providing deeper content around key areas including strategy, ESG and careers in addition to signposting to the retail brands.