A complete redevelopment of the website's information architecture and sheer volume of content gave us an opportunity to address actual user needs, analyse existing systems and create a streamlined platform. We created a platform that offers an intuitive user experience and transparency of content, making it easier for patients, visitors and health professionals to find fact-sheets, clinical expertise and specific health information.
Giving users the ability to quickly discover information was a key deliverable and was achieved through a structured architecture and easy to navigate content . Creating a clean and natural navigation with comprehensive search functionality was essential for the project's success to enable relevant information to be quickly and accurately found.