The World Woman. Video Case Study

The Word Woman. Video Case. Fox Life + Priberam campaign Did it make sense, in 2018, to have the word “Woman” defined only as "wife, partner"? For the first time, it was the citizens who changed the definition of a word in the dictionary. Motion Graphics & Visual Aesthetics: Alexandra Ostasheva | Creative Director: Hellington Vieira | Creative Copywriter & Strategist: Ana Castanho | Creative Producer: Ricardo Leandro