#TheLoveYouGave | HBB

Challenge: The brand wanted to engage with the audience for their one year anniversary. Insight: People make a brand. We exist because of our fans. Idea: We thanked everyone for the love they gave. Influencers and upcoming chefs created recipes, especially for the brand. Seeing how much people wanted to buy the JMG, HBB also gave discounts on the product. Results: Reach: 2.8MN (All Organic) Sales: +200% compared to last month (that too in just two days)