There's a Noise in the Shed

My entry for Audible's D&AD New Blood Award 2021 brief: Develop a visual identity for a fictional audible originals title. Chosen title: There’s a Noise in the Shed, an audiobook aimed at young families looking to be entertained. Synopsis: Mia’s family have just moved from the bustling city to the countryside and Mia finally has the garden she’s always wanted so she can watch all the animals from her window. But there’s one thing she doesn’t like in her new garden... the shed. Every time she goes outside, she hears different noises coming from the shed and she starts to imagine what might be inside. Synopsis: Mia’s family have just moved from the bustling city to the countryside and Mia finally has the garden she’s always wanted so she can watch all the animals from her window. But there’s one thing she doesn’t like in her new garden... the shed. Every time she goes outside, she hears different noises coming from the shed and she starts to imagine what might be inside. Parents are always on-the-go. Whether that’s travelling to and from work, running around after the children or keeping up with the latest news. As a result they may feel pressure to find new activities to enjoy that will keep everyone entertained. Out of home touch points for There’s a Noise in the Shed target busy families on their commute; after a day at work or on the journey home from school. The adverts promote the enjoyment of listening together and show how the audiobook can be incorporated into people’s current daily schedule, hassle free.