Theta Partners | Brand Identity, Website Design, Web Development
Visual identity refresh and website development for boutique recruitment agency dedicated to technology professionals.
Client: Theta Partners
Industry: Recruitment
What we did:
- Concept development
- Branding, Visual identity, Logo design
- Brand guidelines
- Web design
- Responsive website development
Theta Partners is a boutique recruitment business with a focus on placing technology professionals into specialist markets across Europe and North America. Following a change of business strategy, the company needed a gentle refresh of their visual identity to give it a contemporary but at the same time softer and more approachable look and feel.
For obvious reasons, we’ve decided to keep the Greek Theta letter as the logotype. Changing the original symbol, a more angular capital Theta letter, to a lowercase version immediately gave the logo a lighter and more modern look. The symbol is playful and curvy but at the same time with a solid presence. The selection of complementary colours, the dark blue associated with professionalism and tradition and the impish orange, reflects the company’s ethos of being trustworthy and connected but at the same time disruptive and agile.
The main objective for the new Theta Partners website design was user experience: easy access to information, simple and effective navigation between pages, quick access to job listings and straightforward application process. The refreshed website works efficiently on both desktops and mobile devices, guiding the user through clear paths. The job listing element is simple and effective, allowing users to search and filter through vacancies, create wishlists and set-up specific email alerts. With visible calls to action throughout the entire website, the contact form is always only one click away. The functional aspects of the website are supported by light and airy design enhanced by subtle animations, parallax and fading effects.
