Shoutouts announcing the arrival of a celebrity are always pretty boring. Maybe not so much if Thierry Henry makes them in the local language.
We then went to Africa to do a mini doc of his in-market visit with David East and Familia.
Agency: R/GA
Client: Guinness
Director: Chris Faith
GCD: Ciaran McCarthy
Creative: Angela & Luca
Copy: Michael Venner, Thierry Henry
Edit & Grade: The Cut London
Account: Freddie Campbell
Strategy: Nicola Davies
Production: Chloe Cronyn