The goal of the competition is to raise awareness of Slovenia as a green, active, and healthy destination for unique experiences by telling stories of individuals. Visitors to Slovenia experience clean waters (rivers, lakes, the sea, water sources, hot springs, health resorts), which is one of the competitive advantages of Slovenian tourism.The poster should represent Slovenia as a land of clean and healthy waters, and it can highlight its medicinal effects.
Slovenia is a country full of natural wonders and one of its biggest advantages are the endless and incredibly valuable water resources – a real treasure. Inspired by the remarkable nature we created a series of posters describing the water treasures of Slovenia. When put together the posters form an accurate treasure map of the country. The posters are a part of a campaign including a physical sample of the map and a mobile app which you can download just by scanning the poster.