This bar explored the transformative, sculptural side of how WILMA operates. We were invited to create the bar for the Chelsea College of Art BA Degree Show 2018 in conjunction with the UAL Students Union. With a large expected turn out we had to create a bar that was simultaneously highly functional and aesthetic. WILMA wanted the user to question their experience in an area usually left outside of an exhibitions creativity. Whilst exploring how to spread our branding through simple meme formats and traditional signage to expose the WILMA brand to the largest audience we had served to date.
