This One's For Her

Harnessing the power of the people to tackle Period Poverty in the UK. There are 49,000 homeless menstruators in the UK, and 1 in 10 girls aged 14 to 21 are unable to afford their period. How could we tackle period poverty in the UK, while making activism easy for campaigners? We created a campaign to raise awareness of period poverty and get sanitary products to the people who need them, activated through a social media takeover that streamlines activism. I was responsible for strategy, art direction and editing. I also wrote the script for the video, and produced the sticker packet.