Thomson Reuters – 3E Cloud Campaign
Thomson Reuters wants to engage and grow their presence across the c-suite across law firms and address the CFOs bandwidth challenge. In order to do this, Hotwire Global produced a series of whitepapers and campaign assets to help position Thomson Reuters as a partner and solution provider that can help CFOs embrace their position as strategic revenue drivers.
The Thomson Reuters brand identity is well-established and recognisable so we leant on the strength of its bespoke typeface and bold application of orange to establish a strong design. Layout and content hierarchy were fundamental considerations to maximise clarity and reading stamina. This was done in a way to create a dynamic flow to the design, complimented with illustrative elements which interplay with photography.
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Companies
Hotwire Global
- Marketing & PR