The creation of a campaign for Thomy senf, has been the result of nostalgia for the old authentic flavors which connect us with certain moments and experiences.To give life to this concept, we decided to carry out the campaign in a combination of texts, sayings and quotes known from everyday life, in which the name “senf” easily finds its place.In this way we present the endless possibility for using senf, familiarity with the product and the pleasure it gives us in use.Will be remembered easily by people, will be rapid trend and will remain as a super remix of the sayings we have used for the campaign. People will never see themSENFS the same again.