With a focus on the futuristic cityscape, the design gives a taste of an exciting and connected world powered by the technology, incorporating Three’s partner logos throughout.
Keeping to the brand campaign, the bold scheme demonstrates Three’s fun and relatable personality, whilst transporting passers-by into a vibrant 5G world of endless possibilities. From drone pizza delivery to holographic billboards for partners of Three such as Samsung and Tinder.
A 3D wormhole mirror installation acts as a portal into this world while creating maximum visibility and visual interest. An AV screen in the centre of the wormhole, enhances the spiralling effect of the display.
“We’re building the UK’s fastest network” campaign messaging in vinyl helps reinforce Three’s ultimate ambition to be the market leader in 5G tariffs.