THREESIXTY° // VOLUME 1 // GAMING

THE ADVENT OF A NEW DECADE BRINGS NEW OPPORTUNITIES FOR BRANDS, BUT EFFECTIVELY ENGAGING WITH THESE OPPORTUNITIES IS OFTEN CHALLENGING. As cultural trends shift and fluctuate, it’s easy to get left behind, or worse still, clumsily misstep when entering a new realm. threesixty offers a guiding hand as brands take a leap of faith, by providing a comprehensive coverage of particular cultural movements and burgeoning markets. By studying those who have been ahead of the curve in interacting with these trends, and analysing some more calamitous approaches, this guide helps brands credibly access new cultural scenes, and become a respected and enduring presence within the most crucial elements of modern society. This inaugural edition shines a light on the video game industry. With almost 40 million gamers in the UK alone, brands ignore this flourishing market at their peril.