thy.self's Youth Skill Day Campaign

thy.self is hosting a digital campaign to get young people access to creative careers in a time that is unsure for us all and help to teach 'on the job' skills to resilient youth in the era of COVID-19 and beyond which looks to threaten the continuity of skills development. For Youth Skill Day this July, thy.self plans to offer 3/4 young people a 'day in the life' experience as a freelance creative.Throughout the day, the at random chosen individuals will have access to our brand behind the scenes, day to day view of our work and our network by working with us (remotely), working on answering a brief set by one of 3/4 growing brands, attending workshops with brand leaders/ professionals and debriefing with one day worth of self-care delivered through a bespoke thy.self wellness hamper. Today, there are 1.2 billion young people aged 15 to 24 years, accounting for 16 per cent of the global population. The active engagement of youth in sustainable development efforts is central to achieving sustainable, inclusive and stable societies by the target date, and to averting the worst threats and challenges to sustainable development, including the impacts of climate change, unemployment, poverty, gender inequality, conflict, and migration. However, young people are almost three times more likely to be unemployed than adults and continuously exposed to lower quality of jobs, greater labor market inequalities, and longer and more insecure school-to-work transitions. In addition, women are more likely to be underemployed and under-paid, and to undertake part-time jobs or work under temporary contracts. With this campaign, we are doing our part of giving young people access and awareness to the world of creative work and using our extensive community of professionals to make a small change.

Project Tags


  • Sonder & Tell logo

    Sonder & Tell

    • Marketing & PR
  • ChromaYoga logo


    • Arts and Culture
  • P


    • f


      • Bedfolk logo


        • Fashion and Textiles