2021 is the 25th year of BED HEAD by TIGI. I worked as an Art Director, Photographer and film director for a series of Videos and Still introducing the new packaging and some new products of BED HEAD. We created a series of How to Use and How to get the look videos with a superb vibe. Also, a cool series of Stills of finished looks reflecting the vibe and feeling of the brand. Here you can see some Alternative shots that I've done with my Favourite 645 film camera and a short film. If you like to see more you can visit my Website www.arisakritidis.com or www.bedhead.com to see the entire project. Credits: Art director/photography/film director/Head of Production: Aris Akritidis Filming: Tim James/Olie da Costa Hair: Akos Bodi (TIGI European Creative Director) Hair Color: Lucy Hicks Makeup Artist: Katie Moore Styling: Detroit Law Casting: Annette Russell Talents: Elisa Massolini, Christian Bootle, Larissa Diniz, Lara O, Elizabeth Whibley.