Time | Advertising | Art Direction

My strategy and my response to this brief in order to target 15-25 years old is to help young people to see that individual actions can create a movement by setting the power of example by proposing to them that together we are stronger and we can change the course of climate change. Our goal becomes how can we show young people that by working together we can create a movement by portraying people they admire that changed their habbits. We are trying through the power of example to appeal to them by implementing our strategy and creating a hashtag “#Itoochanged”, “#shetoochanged”, “#hetoochanged”, “#ustoochanged”, “#theytoochanged”.