Time To Shine / Booklet
An A5 booklet design for a charity based in Leeds that is working to make the city a better place and improve quality of life for the elderly.
http://timetoshineleeds.org/
The booklet was required for an annual meeting with key members and investors, to help visualise the progress that they had made.
Key design considerations included:
Keeping font sizes large enough for elderly people to read and interact with the booklet.
Reflecting their existing brand identity throughout.
Creating a positive and uplifting perception of the elderly.