It was the most talked about show of the Christmas season. It may have been making headlines, but it was our marketing design and digital support which helped to make one GIANT impact on geordie panto goers.
The ambitious Times Square Panto project called for an equally ambitious approach to the show’s marketing efforts. We handled it all, from a 4 story building wrap to promotional stickers and our most feature packed website to date. With integrated box office system and constant updates throughout the year, our programme of design support aimed to place this fledgeling production at the very top a market of big hitters.
The design evolved from an initial production treatment, to adorn railway station billboards, fence wraps and cinema hoardings. We also created all of the way-finding signage for the huge temporary structure that would become the Pantodrome as well as countless digital and social assets.
The Times Square Panto website was our most complex web design to date.
