#TIMETOGETHER for Women In Sport
The campaign is aimed at empowering teenage girls and their mums to discover the joys of being active - together. We want women and girls to take this moment to explore new things, so our message is: whether it's dancing together, walking together, climbing together, swimming together, now is your #TimeTogether.
This addresses the fairly concerning statistic that 32% of young girls are inactive, engaging in less than 30 minutes activity per day at a time in their lives when the positive mental and physical effect of exercise are so crucial.
Campaign concept & strategy by lucky7 in collaboration with the inspirational Wendy Hawk and Beki Cadd at Women in Sport. Editing and art direction by the Great Zeus himself Greg Lennox.
The campaign launches today on social with our partners Fifty (thanks to Duncan McCrum) and across the Global's radio portfolio (thanks Nick Russell Jo McCrostie, and John Hale).