Tipsy Banana

Tipsy Banana is a non-dairy and alcohol infused ice cream brand that is aimed at millennials. The flavours of each ice cream contain blue java bananas and gin with a banana cocktail infusion; this is where the names of each tub come from. Blue java bananas are very creamy and have been described to taste like ice cream, which gave me the idea to create an ice cream brand. Blue java originates from Southeast Asia and this led me to research into Southeast Asian pop culture which heavily influenced my designs; I used a vibrant colour palette and bold punchy type mixed with illustration to create an eye-catching design to capture the attention of my target audience. The brand has been advertised through billboards, murals and instagram in an attempt to reach my target audience and create an awareness of the brand.