To Dye For

A visual concept for the brand Lazy Oaf promoting a natural dye collection, To Dye For. The concept reduces food waste and harm to the environment through the use of natural dyes. This project made use of Adobe Creative Suite and included branding, project management, creative/art direction, styling, photography, illustration and visual communication. The concept consists of social media, Oafworld, commercial and email mockups, creative commercial shoot, product shots, accessories and packaging.