Toblerone approached us to move away from being known as the iconic Airport chocolate to being more integrated into the Gen-Z gifting culture. Using the "Show Some Love" mechanic we ask three creators to create a product to inspire people to gift to someone they think is golden in their lives. Overview of My Role: Successfully supported the SomethingTM team with contributor outreach. Assisted lead producer on all in-person shoots with scheduling & project management. Supported in creating critical social content & copy for social media campaign