Together Against Hate

‘Together Against Hate’, created and produced by The Outfit in partnership with Channel 4 for Nationwide, Network Rail and Co-op was a campaign with brands coming together to highlight the shocking abuse and violence carried out against customer-facing staff in the UK. Taking over an entire ad break during Channel 4’s Gogglebox, the thought-provoking work features real audio recordings and CCTV footage of the verbal and physical abuse experienced by each company’s employees and delivers the important message that violence and threatening behaviour is never OK. The work illustrates some of the 400 plus abuse incidents that UK customer-facing staff experience every single day that are perpetrated by a small minority of people. This activation was in partnership with 4Sales, Pl4y, Wavemaker (Nationwide Building Society), The Story Lab (Co-op), and UM Birmingham (Network Rail). https://youtu.be/70cxOKGmDYA