Tom Ford

THE CHALLENGE

Create a well thought through brand presence online and on mobile for Tom Ford, one of the hottest luxury brands on the planet.

THE IDEA

Develop a strategy to extend the Tom Ford brand across mobile, tablet and desktop and design a new global eCommerce platform that built off the unique Tom Ford brand experience.

THE EXECUTION

Design and develop a new global flagship eCommerce platform. Produce 1300 product images across all product categories. Create a teaser and online campaign across mobile, tablet and desktop.

THE RESULTS

The campaign and eCommerce platform launched March 24th, 2014. Worldwide traffic has increased by 60% "Cinematic-quality product images, dynamic design and select use of video gives a rich visual experience." The Telegraph. Tom Ford’s new eCommerce site is a perfect example of how a luxury brand can begin driving sales online by treating the online store as an extension of its brick-and-mortar locations, rather than an afterthought.” Harpers Bazaar.
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