INSIGHT
People don’t realise that buying a pair of TOMS shoes also donates a pair to a child in need.
IDEA
TOMS - Putting Shoes On 4 Legs.
IN-STORE:
The stores' windows will have ‘four legged’ manikins, displaying Toms shoes and an interactive mirror that gives four legs to people that pass by wearing Toms. Your Toms shoes connect to the mirror and give you two extra legs.
PACKAGING
The shoeboxes are double sized and contain an activation code printed on the added soles.
Buyers follow the instructions to get notified once the other pair have reached the child in need.
ONLINE
Buyers will be able to activate their code online.