TOMS / Bringing Venice Beach to Carnaby Street

  • Natalija Zake

I have worked as part of the team who have updated the TOMS London Carnaby Street store for Spring/Summer footwear launch with a Venice Beach themed vinyl wrap. The bright pink colour stood out from the crowd and enticed many customers through the door. The successful project made a great impact and attracted positive publicity both online and offline.

This is how the store looked before the installation.
Photo credit: Remo Knecht