Tone, new brand drink

Integral project creating a new identity, packaging and marketing campaign for a drink brand. This is a canned flavoured sparkling drink, energising and refreshing. The name TONE comes from the energy and the vitality of the ingredients, with an accent on the dynamism of a can opening. The fruity flavours take the adjectives from the Pantone colours and each one have a half fruit icon to define the main ingredient. Research of a name, design of the identity, logo, icons, packaging and marketing campaign for print, web, email and social media (Instagram, Facebook and Twitter).