Topshop Shoreditch. E1

My London (My Dress Code) is a content and commerce strategy created by Seed for Topshop Asia. It segments and seeds Topshop’s vast collection of styles across four capsule collections inspired by London neighbourhoods: Dalston Junction, Little Venice, Marylebone, and of course Shoreditch. Shot in London, Seed's creative direction took Topshop off the catwalk and back onto the streets of London with Jade Seah and Linda Hao: engaging customers in Asia with Topshop’s latest collections and London heritage through two of the regions favourite style icons.