The concept for the music video plays on the idea of being rooted. Whether that's rooted in the moment to the point that sometimes it ties us down, to building our roots in the places we feel safest and what better to represent our roots than our hair. Like so a spiders web which becomes it's home and it's own creation, a careful pattern and weave but also a trap. In this case she's trapped in her own web. I also wanted to play on what veins feel like and how they're also like our internal webs, where our blood flows through. Hinting at how we mask ourselves when we're in unfamiliar territories hence the darkness that surrounds her. She holds onto the mask because that mask she wears is all she has and all that is that shields her from the outside but also from herself.
Director - Aliyah Otchere
DOP - Toby Leary
Executive Producer - Mouktar Mohammed
Producer - Nilante Ebun-Cole
Editor - Kaz Ové
Colourist - Caroline Morin at Wash
1st AC (Focus Puller)- Jack Cullis
Gaffer - David Witchell
Spark - Sonny Mihajlovic
Art Director & Hair Design - Jade Adeyemi
Set Design Assistant & Hair Design Assistant - Cleo Webster
Set Design Assistant - Atilola Olajide
Hair Design Assistant - Tyreis Holder
Hair Design Assistant - Riam Sanusi
Hair Design Assistant - Rada McNally
MUA - Yolanda Dohr
BTS - Sarah Fassold
Runner - Namiko Morris
Runner - Garcia Sterling
Studio - Mavro Worldwide Studios
Kit Hire - Procam
Production Company - Elixir Pictures