The design industry is almost 90% white, and while diversity figures in the design industry have been said to be improving, it is clear reports, articles, anecdotes and my own first hand experience that the lack of black presence in creative roles in design is still far too small.
ToTheWorld as a concept began as a response the question "How could I create an experience that celebrates and empowers black designers in the industry on a public scale?" Thus the idea for a triannual design exhibition that would focus on featuring the work, experiences and influences of select black-british designers was formed.
Developing the identity centred around trying to avoid an aesthetic that felt too clean. Black culture and DIY have gone together for decades, with many black-british creatives making their own alternatives to already established platforms to showcase their art. There is a charm that comes with the task of doing things yourself, and TTW identity wanted to embrace that.
You can find more info on the project at my website www.egb.design