TOTUM (formerly NUS) Freshers week campaign

In summer 2020 OneVoice Digital, who run technology, production and marketing of Totum, the UK's #1 Student Discount and proof of age ID Card and App (formerly, NUS Extra), asked me to create the artwork concept for the TOTUM freshers week campaign. They wanted the campaign to promote the features and benefits of Totum, but still be eye catching and engage young people about to embark on their first year at university. I created a burst / cluster of collage, exploding out from a handset, featuring cutout image elements (food, electronics, clothes, logos etc.) representing a variety of the card / app benefits and discounts, mixed in with bright cool wavey fun doodles and a neon backdrop gradient to make the artwork pop. You can read more about this project on my website https://www.lindsayfagan.com/totum