A total of 25 cities were visited and 40 different locations were selected to accomplish the final art for this project. It took a team of over 40 professionals working during a 6 month period in the rain, snow and heat. Photos were taken on snowmobiles and from helicopters to give the feel of being a tourist adventuring through Spain.
This campaign takes the viewer on an appealing journey where Spain slowly grows on them to become a part of them that they cannot live without. The creative pieces focus on gastronomy, art and culture, urban tourism, relaxing on the coast, rural destinations, tourism itineraries, shopping, business tourism, sport and nature, nautical tourism, golf, large events, and for the first time, a destination for halal tourism.