Towards European Interest(s)
Client The German Marshall Fund of the United States Project Background GMF Berlin initiated a series of discussions around defining and deploying the European Interests. After research and some preliminary public consultation, they identified six distinct European interests which are described in a web and printed publication together with an analysis of current situation. Outcome The European Interest(s) are not a well defined concept and they might change over time. A sketchy visual style seemed natural to describe the current state of searching and developing new concepts.
Concept:
Each interest has a distinct geometric shape and color designated. It helps in creating a minimal identity which can be recognized later on in social media and other visual communications.
Social media content:
For promoting the launch event, a series of social media graphics were designed. We deployed some more colored versions, to stand out in this particular mediums.
