Promoting a range of high-quality Toyota summer accessories & services to get the most of summer
This project consisted in proposing a fresh new visual identity for Toyota's summer offer 2018. I have created a visual language, with icons and animated graphics that would house all of the lifestyle and driving footage. The sets of icons designed are inspired by summer and car accessories/features, they are the starting point to this art direction. The tone is bold, striking and direct.
Summer holidays are a thrill, especially with peace of mind to take on the journey. So let's gear up and make ourselves ready for an unforgettable one!