Traid & Treasure

[Student Brief] To design an event to inspire 40-60 year old females to recycle clothing.This event at Liberty London in collaboration with the clothes recycling charity, Traid, takes inspiration from the mantra, ‘someone’s trash is someone else’s treasure’.‘Traid & Treasure’ aims to shift perceptions and show how clothing should not be discarded simply because it is old or unwanted. Here, women can trade old clothing to be recycled, in turn receiving a discount card for the event.