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TRANSFORMATIONS - Levi's Skateboarding

Character-led storytelling for the Levi’s® Skateboarding seasonal lookbook. TCOLondon was commissioned to bring an editorial voice to the brand in order to engage core consumers, grow its existing audience, and drive sales. Videos were promoted through Huck and other media channels. The editorialised lookbook was distributed through 282 stores in 20 countries worldwide.
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