Translating Grolsch’s social media story into a brand hub experience

In this project, the team turned Grolsch's need for a site to host their campaign into an opportunity to generate interest and curiosity for the brand. Inspired by popular social media layouts, I collaborated with a team of Creatives, Designer and Developer to design and launch a platform for people to discover Grolsch’s world and products.
Connecting the dots between a team of Creatives, UI Designer and Developer, I defined the story flow, layouts and elements of interaction of Grolsch's brand site.
Interface design, Brand Storytelling, Information architecture
Sitemap, Sketches, Annotated designs, Content definition
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