Travel Diaries

  • Anna Claire Sanders

Travel Diaries was a social-led campaign conceived to bring together key pieces from Monsoon's S/S collection into a cohesive summer story through 'take-overs'. Across three days, the Instagram Feed and Stories would be dedicated to an influencer's travel diary, each Instagram image would be shoppable, link to a relevant category online, or to a travel guide co-written by the influencer on the Monsoon blog, ensuring maximum visibility for product across our digital channels, as well as natively on the influencers feed.