'Travel obsessed?' – Travel startup runs campaign reminding us that physical limitations don't affect our ability to dream

This campaign inspires travel lovers to think about their next destination, even if they can’t reach it. The work re-creates destinations, from the Sydney Opera house to The Pyramids using household objects, in a way that *almost* tricks the eye, reminding us that physical limitations don't affect our ability to dream. The ‘Travel Obsessed?’ campaign is appearing across Ocean Outdoor as a result of the media owner launching a £14m SME fund to help small businesses affected by Coronavirus. People will also be encouraged to create their own versions across Pluto’s own channels to win travel vouchers. The campaign coincides with the company’s launch of its latest service Pluto Pinboard; an online platform to plan trips and share travel inspiration. Pluto worked with LOVE or FEAR, the psychologically led ad agency, to work on the campaign.