Treat N a Box

Beth came to me wanting to create a feminine and relaxed brand for her subscription gift box business. The brand is based off of the idea of the feeling of safety, comfort and being cared for. We wanted the logo to reflect this so I created a simple symbol made up of 4 hearts representing the 4 walls of the gift box, like four walls in a house to give the feeling of safety and comfort. The hearts are squeezed together to represent a hug and the idea of caring. The shape also resembles a flower which is often something people give to others to cheer them up.