Treatwell (Brand) - Life Saving Wax - Video Production
Cherryduck was chosen to create the video content for Treatwell's 'Life Saving Wax' campaign. We are pretty darn honored to be part of this and loved bringing together our all-female crew, shooting at our studios and seeing the films come together and screened at the launch of the campaign.
The number of women attending their cervical screening is at a 20 year low, with one in four women not going. However, we are seeing an increasing number of women booking intimate waxes on Treatwell each year. In 2019 this was +84% year-on-year.
Treatwell has partnered with Public Health England’s ‘Cervical Screening Saves Lives’ campaign to create ‘Life Saving Wax’, working with salons across the country to talk about the importance of cervical screenings.
Life Saving Wax. Life Saving Chat.