Spotting future fashion trends for HUNKØN, danish emergin fashion brand. https://www.meandmet.dk/designere/hunkon/
Creating a trendatlas as an overview and to get an understanding of on-going and future trends with in socierty/the world. Comparing it to the brand identity to predict what fashion trends would apply to their brand and customer range in the future.
Mindset map gives me 4 different potential personas for their collections of the future. The feel good self-sanctuary, The online self-conscious, The technological sharing and the conscious cultural caring, the above all comply to wanting to be sustainable, being sustainable, want others to know that they are sustainable, etc..
Within this project i chose to take the conscious cultural caring and descripe that further. Here she has an understanding of the fashion valuechain and demands fair valges and high standard of safty at production site, she preferes natural dyes and materials, she prefers production to come from ex Turkey.
Based on the conscious cultural carings demands we then brainstorm over the concept of the future HUNKØN costumer. Here we have the the collection/garment should tell a story from from the feilds of raw material to the hangers in the store, what is the red thread? Textiles, textures, materials inspired by nature, technology using natural ingredience to create textiles, tectures and materials. Shapes, aesthetics, detailes inspired by/made of natural material/upcycled material.
Texture and print moodboard to visualize examples of what could alined with nature inspire HUNKØN's future textures and prints which they could benifit from.
Style visuals/inspiration for adjusterability in the future collection of HUNKØN. One way to give the style a longer life and for avoiding overstock.
Colour card which chould aply and fit HUNKØN's identity of future collections. Back to nature, dusty, timeless colours.