Triple Good Instagram

If whisky takes 15 years to make, how do you tell that story in 5 seconds? Tommy were tasked with re-thinking Grant’s beautiful new brand film and exciting new positioning for a new generation on Instagram. With only 2 seconds to grab an audience's attention on mobile, we mixed eye-catching visuals, with bold, dynamic typography to tell a humble Highlands story in thumb-stopping style. The campaign was Grant’s first steps in talking to a newly identified millennial audience around the world; Tommy’s work has certainly set the tone for the future.