True Beacon - Social Media

  • Arunagiri Ramadurai

As the primary designer for the “True Beacon” project, I collaborated closely with the client and copywriters to create a visually appealing social media presence that aligned with the brand’s values. With a focus on cultivating a clean aesthetic that resonated with the brand’s voice, I made key decisions regarding the visual aesthetics to effectively convey the desired message. Additionally, I produced a significant amount of video content specifically tailored for social media platforms. The results were remarkable, as our social media content succeeded in boosting engagement and attracting a larger following across various platforms.

As the lead designer for “True Beacon,” I spearheaded the creation of diverse social media content, encompassing infographics, founder quotes, financial news series, and more. I ensured that all content adhered to the brand’s aesthetics, maintaining visual consistency while effectively engaging the target audience and promoting the brand’s values.