As the primary designer for the “True Beacon” project, I collaborated closely with the client and copywriters to create a visually appealing social media presence that aligned with the brand’s values. With a focus on cultivating a clean aesthetic that resonated with the brand’s voice, I made key decisions regarding the visual aesthetics to effectively convey the desired message. Additionally, I produced a significant amount of video content specifically tailored for social media platforms. The results were remarkable, as our social media content succeeded in boosting engagement and attracting a larger following across various platforms.