True Spirit

True Spirit is a vegan-friendly alcoholic beverage infused with herbs and spices paired with complimentary fruits. The concept of TrueSpirit developed from the fact that some alcoholic beverages  contain certain animal products such as; Gelatine, Islinglass and Albumin. My main concern is that these beverages are being consumed by the public without knowing the truth of how it is processed and what the  drink contains. The brand identity focuses on two important aspects; being transparent and honest. The aim of the brand is to be perceived as a trustworthy and traceable brand, which allows consumers to feel safe, healthy and overall feel good when drinking TrueSpirit.